Advisory · 01

Credits and bands.

Advisory time is denominated in credits, not hours. Two pools (Advisory Credits and Session Credits), five activity bands (E to A), one canonical equivalence: 9,000 credits = 90 hours at Band C. This page covers how the architecture works, the multi-currency rate card, how to attribute work, and the propose-then-approve workflow that keeps logging honest.

Credit pools

Activity bands

Published currencies

9,000

Credits / year

Sessions / year

The two pools how time is denominated

Pool 01 · banded

Advisory Credits

Allocation · 9,000 credits per year at Advisory tier · banded E to A

For strategic advisory time across the engagement. Every hour of work is attributed to a band (E to A) that determines its credit cost. The annual pool is shared across all engagements under one Advisory Membership. A 90-hour year fully spent at Band C burns 9,000 credits; the same 90 hours at Band E would burn 13,500.

Pool 02 · fixed-cost

Session Credits

Allocation · 10 credits per year at Impact and Advisory tiers · fixed cost per activity

For workshops, keynotes and coaching. Each activity carries a fixed credit cost (an industry keynote is 5; a full-day on-site workshop is 6; speaker coaching is 2). Session Credits don't draw down from the Advisory pool — they're a parallel allocation, used for the specific types of activity in the session menu.

Outside the pools

Not Deductible

Member-care, light correspondence, ad-hoc support

Some work doesn't draw against either pool. Member-care touchpoints, light email correspondence, brief calls that don't constitute structured advisory work. This is tracked in the CRM for completeness but doesn't consume allocation.

The five bands credits per hour by seniority

Bands attribute the seniority of the person doing the work, not the nature of the work. The same drafting task done by Nick attributes to Band E; the same task done by a coordinator attributes to Band A.

Band	Tier	Credits / hr	GBP / hr	EUR / hr	USD / hr	Typical activity
E	Executive Strategy	150	£145	€165	$180	CEO-level leadership, board-facing positioning, founder strategic input on the engagement
D	Senior Strategy & Direction	120	£115	€133	$145	Programme leadership, advisory framing, senior facilitation of working sessions
C	Engagement Delivery standard	100	£95	€110	$120	Senior lead delivery, consulting work, structured advisory sessions
B	Specialist Support	80	£75	€89	$95	Subject-matter input, design contribution, content production, technical specialism
A	Production & Coordination	60	£58	€67	$75	Production support, programme coordination, scheduling, light writing and asset preparation

Anchor equivalence 9,000 credits ÷ 100 credits/hr = 90 hours at Band C. This is the equivalence cited in every advisory proposal. Real spend varies with the mix of bands across an engagement — typically more Band C and B, occasional Band D and E for strategic moments, Band A for production.

Currencies how the multi-currency card works

Credits/hr is the canonical denomination for band hourly rates. Currency equivalents in the band rate card are derived from credits at the published exchange rate. The Advisory Membership is priced separately as a per-currency commercial unit and is not derived from FX. Three currencies are published: GBP, EUR, USD.

EUR / GBP · band rates

€1 = £0.86

Applied to band rates only. Last reviewed June 2026.

EUR / USD · band rates

€1 = $1.09

Applied to band rates only. Last reviewed June 2026.

Rounding

Clean figures

All currency figures rounded to the nearest sensible whole number for legibility.

Annual review cycle

The published band rate card is reviewed each January against prevailing exchange rates. If the FX move against any published currency exceeds 5% from the previous review, the corresponding column is adjusted and the version stamp updated. Engagements scoped during a given calendar year carry the rates published at the start of that year, regardless of subsequent FX movement.

Membership pricing is reviewed on the same cadence but to different criteria. The annual review checks whether each currency's Membership price-point still works for that market. Movement is by deliberate commercial decision rather than as a function of FX.

Credits/hr is held constant. Any change to credits/hr is a structural change to the firm's pricing position and is not done lightly — it would be communicated as a deliberate rate review rather than as part of an FX cycle.

Equivalent day rates reference for procurement

For procurement and budgeting purposes, the same bands expressed as day rates (8-hour day). Advisory work is logged in hours, not days — these figures are reference equivalents only.

Band	Tier	GBP / day	EUR / day	USD / day
E	Executive Strategy	£1,160	€1,320	$1,440
D	Senior Strategy & Direction	£920	€1,065	$1,160
C	Engagement Delivery standard	£760	€880	$960
B	Specialist Support	£600	€715	$760
A	Production & Coordination	£465	€535	$600

For engagement leads When quoting rates verbally or in correspondence, work from the canonical credits/hr and the currency figures published in this document. Do not re-derive currency figures from current FX at the moment of quoting — the published card is the contracted reference.

Session menu fixed-cost activities

Activity	Cost	Notes
Industry keynote (new)	5 credits	New keynote prepared for the engagement
Industry keynote (repeat)	1 credit	Reusing an existing keynote, light adaptation
Workshop · half-day online	3 credits	Up to ~3 hours, video format
Workshop · half-day on-site	4 credits	Travel included in credit cost
Workshop · full-day on-site	6 credits	Travel included in credit cost
Speaker coaching	2 credits	Coaching session for a client speaker
Ad-hoc / Not Deductible	—	Tracked in CRM, doesn't consume Session Credits

Advisory Membership commercial unit

The Advisory Membership is the commercial wrapper that holds both credit pools, the working relationship, and the published rate card. The Membership is priced per market as a commercial unit, set at a clean price-point that works for buyers in each currency. The band hourly rates in the rate card above are derived from credits at the published FX rate; the Membership is not.

Annual Membership

Single Membership

£8,495 / €9,995 / $11,715

One annual commitment, 9,000 Advisory Credits and 10 Session Credits. Suitable for a single named engagement or a small set of related engagements under one annual relationship.

Two pricing logics, one rate card The rate card runs on two distinct pricing logics. Band hourly rates are FX-derived from the canonical credits/hr at the published exchange rate, reviewed annually. The Advisory Membership is market-priced — a commercial unit set as a clean price-point per currency, not derived from FX. The Membership figures are not strict FX conversions of each other and don't need to be. Both pricing logics are stable across each calendar year.

Review note for January 2027 The current structure preserves in-market figures and reflects real commercial practice. The next rate card review should consider moving to a unified-FX structure where the Membership is also derived from credits at the published FX rate. That would give the whole card one logic and one annual review cadence, at the cost of letting FX drift through to Membership pricing. Worth deciding deliberately rather than absorbing the question through another year of drift.

Pro-rata activations mid-year starts

For mid-year activations, the Member's Advisory Credits Allocation is set to a pro-rated figure for the remaining months of the year. The full 9,000 figure applies from the next anniversary. Pricing scales accordingly.

Pro-rata is done by months, not days. An activation on the 15th of a month treats that month as a full month included in the activation; an activation in the last week of a month is typically rolled forward to the start of the next.

Example credit balance sheet illustrative deployment

Every advisory engagement includes an illustrative deployment of how the annual pool is likely to be spent. The example below shows a typical mix for a year of strategic advisory work.

Band	Activity	Hours	Credits
E	Executive Strategy · 20 hours of senior leadership	20	3,000
D	Senior Strategy & Direction · 20 hours framing	20	2,400
C	Engagement Delivery · 20 hours of structured sessions	20	2,000
A	Production & Coordination · 20 hours supporting build	20	1,200
	Total · 80 hours delivered, 20 of which at CEO level	80	8,600 / 9,000

Different engagement profiles produce different mixes. Senior-strategy-heavy work (transformation, brand positioning) bumps E and D, reduces A. Build-heavy work (platform delivery, programme development) includes more Band B and A. The mix is decided alongside the client at engagement scoping and refined across the year through the propose-then-approve workflow.

Propose then approve attribution workflow

When logging work, the dttt-advisory-credits skill follows a propose-then-approve workflow. Claude doesn't unilaterally decide what to log — it proposes a mapping, then waits for confirmation.

Step 1 · Identify the work

Look at transcripts, document metadata, calendar entries and any explicit instructions. Identify discrete units of work that should become Work Blocks — a session, a review round, a colleague's contribution. The unit is one band, one period of focused work.

Step 2 · Propose bands

For each unit, propose a band based on who did the work, not what the work was. Founder-led strategic counsel is Band E regardless of whether it was strategy or drafting. Production support is Band A regardless of who did it.

Step 3 · Calculate hours

Read transcripts, apply the two-hour gap rule (a gap longer than two hours splits a working session), and account for review time and meeting time from all colleagues. Hours go in 0.25-hour increments. Ask before finalising if hours are ambiguous.

Step 4 · Confirm before logging

Present the proposed Work Blocks (band, hours, summary) to the user for approval. Iterate if needed. Only after confirmation, write to Airtable.

Step 5 · Log to Airtable

Create Work Blocks in the Advisory Work Blocks table linked to the engagement (Advisory Ledger record). Credits Used auto-calculates from Hours × Band Credits/hr. Credit rollups update through the engagement to the Member level automatically.

Step 6 · Confirm balance

Read back the updated Member-level Credits Used, Credits Remaining and percentage used so the user can see the impact of the logged work on the annual pool.

Why propose-then-approve Credits are commercially material. A mis-attribution either burns a member's pool faster than the work warranted or under-claims for serious advisory time. The propose step makes the attribution legible before it's written; the approve step makes the user the decision-maker, not Claude.

Reference activity type record IDs

For direct Airtable linking. Activity Types live in the tblbldnEHNZIXSaTH table.

Band	Activity Name	Record ID
E	Advisory — Band E · Executive Strategy	`recUskxNdRAvvxK4l`
D	Advisory — Band D · Senior Strategy & Direction	`reccAKuwBnQGYavaO`
C	Advisory — Band C · Engagement Delivery (Standard)	`rec7jO64Yu2jYl3LA`
B	Advisory — Band B · Specialist Support	`reczKRvOKVFZCzkJa`
A	Advisory — Band A · Production & Coordination	`recsVjYEeQQRURn8f`

Cost	Session Activity	Record ID
5	Industry keynote (new)	`recnsIqYSg0ONonEv`
1	Industry keynote (repeat)	`recyrEDNoT1bR0kXx`
3	Workshop, half-day online	`recYD9BSajr4qhtLR`
4	Workshop, half-day on-site	`recgB7Xm7cE5DlKGP`
6	Workshop, full-day on-site	`rechak4Hq4l2Vxud4`
2	Speaker coaching	`recwMpBhhTykQ4HR6`
—	Ad-hoc / Not Deductible	`rechKjE0i8WmEql8R`

Reference document published rate card

The canonical published rate card lives as a standalone document for sharing with clients, prospects and engagement partners.

PDF · Google Drive

DTTT Advisory Rate Card 2026

Sets out the credits/hr denomination, the five activity bands with descriptions, multi-currency hourly and day-rate columns (GBP, EUR, USD), the Session Credits menu, an example credit balance sheet, and the FX methodology. Reviewed annually each January and updated as FX moves.

When quoting rates externally, work from this published reference rather than re-deriving from current FX at the moment of quoting.

Linked skill Every credit calculation, log and report runs through dttt-advisory-credits. It encodes the workflow above and writes to the CRM at appLkX81B97Aunjxm. See the skills catalogue entry.