AI & Skills · 01

Skills catalogue.

Every Claude skill currently available to the DTTT team, organised by family. Each entry covers what the skill does, what triggers it, the references inside it, and how it relates to others. The source of truth — when a skill ships, updates or is deprecated, this page is where the change lands first.

Active skills

Skill families

On the roadmap

Deprecated

How the skills relate family hierarchy

The advisory and proposal skills form the main lineage. dttt-content-style sits above as the universal voice substrate; dttt-advisory-design-system is the visual one. Event-domain families (XDW, FDB), the AI Transparency Framework (ATF) and page/web/PDF skills operate independently.

Jump to skill 22 entries

Family · 01 / 06

Advisory & proposal

The skills behind every client-facing advisory artefact. Design system, credits architecture, and three proposal patterns covering project-anchored memberships, fixed-scope strategy work, and pre-RFP concept papers.

dttt-advisory-design-system

/mnt/skills/user/dttt-advisory-design-system/

Live

Visual system, components, voice and composition for any client-facing advisory artefact. The substrate every proposal, microsite, report or deck draws from.

Triggers on

advisory report, engagement microsite, advisory deck, advisory proposal, member-facing document — anything carrying the DTTT Advisory mark.

Relationships

Foundation for dttt-advisory-proposal, dttt-strategy-proposal, dttt-pre-rfp-concept. Tone rules align with dttt-content-style.

Key references

01-foundations.md tokens — colour, type, space, motion, radius
02-voice.md senior-peer voice, lexicon, tone settlement
03-components.md seven core + twelve extended + v20 additions
04-synthesis-frameworks.md Rose/Bud/Thorn, Three Horizons, others
05-composition.md density gradient and reading-mode rules
06-creative-mode.md proposal/pitch/prospect creative latitude
07-artefact-reporting.md advisory reporting anatomy
08-artefact-microsite.md engagement microsite anatomy
09-ai-transparency-card.md AITC v1.1 spec
10-advisory-proposal.md canonical seven-section proposal structure
11-how-we-work-modal.md methodology modal canonical content
12-credits-architecture.md credit cards, bands, example deployment
13-deployment.md slug, OG meta, Intercom config

Canonical examples

advisory-proposal.html canonical v20 (Visit Skåne RegenT)
advisory-report.html canonical reporting reference (CTB)
engagement-microsite.html canonical microsite reference
full-system-reference.html full system kitchen sink

dttt-advisory-credits

/mnt/skills/user/dttt-advisory-credits/

Live

Calculate, log and report on DTTT advisory work using the credits architecture. Covers Advisory Credits (banded E to A), Session Credits, and Not Deductible activity. The operational backbone of the advisory practice.

Triggers on

"how long did we spend", "calculate the credits", "log this engagement", "what band is this work", "how many credits should this cost", "update the dashboard", any Milestone Update requiring credits figures.

Relationships

Calls dttt-engagement-pdf for PDF production. References dttt-page-design for dashboard styling. Replaces advisory-hours (deprecated). Writes to the CRM at appLkX81B97Aunjxm.

Key sections

The two credit pools (Advisory, Session) plus Not Deductible activity
The five Advisory bands — E·Executive 150/hr, D·Senior 120/hr, C·Standard 100/hr, B·Specialist 80/hr, A·Production 60/hr
Full Activity Type menu with bands and session items
Airtable schema and field IDs (Members, Advisory Ledger, Work Blocks, Activity Types)
Activity Type record IDs for direct linking
Work identification and propose-then-approve workflow (Step 2)
Hours calculation with transcript analysis, two-hour gap rule, doc metadata (Step 3)
Logging to Airtable with band attribution (Step 5)
Balance confirmation at Member level (Step 6)
Client dashboard production (Step 7) and PDF engagement report (Step 8)

dttt-advisory-proposal

/mnt/skills/user/dttt-advisory-proposal/

Live

Produce a project-anchored advisory proposal at the €9,995 Advisory Membership level. The canonical pattern: seven sections, credits architecture, deployed as a slug-routed HTML page.

Triggers on

"draft an advisory proposal", "write up the proposal for [client]'s [project]", "advisory membership proposal".

Pattern fits when

Engagement is project-anchored (one named initiative)
Commercial structure is Advisory Membership (€9,995, or 2 × €19,990)
Client benefits from membership benefits across the year
90-hour pool at Band C is the right shape

10-step workflow

01 · Confirm pattern fits (or route to strategy-proposal / pre-rfp-concept)
02 · Source context (transcripts, materials, BD docs, CRM)
03 · Confirm commercial structure (single, two parallel, or pro-rata)
04 · Draft seven sections (Understanding, Approach, Scope, Programme, Tooling, Investment, Next Steps)
05 · Build example credit balance sheet tailored to engagement profile
06 · Set deployment metadata (slug, title, description, version)
07 · Generate HTML from canonical v20 template
08 · Tone audit against settlement rules
09 · Iterate with version bumps
10 · Ship to /mnt/user-data/outputs/{slug}/

Relationships

Delegates visual specifics to dttt-advisory-design-system. Uses dttt-advisory-credits for commercial mechanism. Tone rules from dttt-content-style.

dttt-leadership-model-proposal

/mnt/skills/user/dttt-leadership-model-proposal/

Live

Produce a procurement-aware, multi-tier, co-funded AI Leadership Model proposal for a national tourism organisation, regional destination body or sector lead. The fourth proposal pattern: a foundation funder funds the foundation level; a network of partners co-funds participation. Canonical reference is the Visit England proposal (v19, May 2026).

Triggers on

"AI Leadership Model proposal", "leadership programme proposal for [NTO]", "draft an AI Leadership proposal for Visit [country]", "national AI framework proposal", "co-funded subsidised programme proposal".

Pattern fits when

Single foundation funder — a national tourism body, regional government, or sector lead with budget authority
Network of participating organisations who co-fund participation (regional DMOs, member organisations, operators)
Work is infrastructural — DTTT building something the network benefits from
Proposal must be procurement-aware; procurement thresholds shape pricing structure
Duration at least 12 months — programme-shaped, not project-shaped
Pricing benefits from being multi-tier; different participants pay different amounts

Key sections

Step 1 · Confirm pattern fits — six criteria checklist with routing to sibling skills
Step 2 · Source context — standard context plus procurement thresholds, network shape, national positioning
Step 3 · Commercial structure — three variants (single programme, phased, two-offer landing)
Step 4 · Seven proposal sections with Leadership Model adaptations
Steps 5–10 · Credits, metadata, HTML generation, tone audit, iteration, ship
Step 11 · Iteration discipline — read all feedback before touching code
Replication checklist — adapting Visit England to other markets
Glossary — LVEP, DMO, NTO, Interface, Ambassadors, Champions and more

Relationships

Draws on dttt-advisory-design-system (v20 visual system; references 03 and 06 carry Leadership Model component additions). Voice rules from dttt-content-style. Credits component via dttt-advisory-credits. Switch to dttt-advisory-proposal for project-anchored work; dttt-strategy-proposal for fixed-scope single funder; dttt-pre-rfp-concept for exploratory.

dttt-strategy-proposal

/mnt/skills/user/dttt-strategy-proposal/

Sketch Live

Strategy proposals for organisation-wide work, fixed-scope projects, or engagements where Advisory Membership isn't the right commercial framing. Status: operational sketch — patterns will deepen against the first real strategy proposal.

Triggers on

"draft a strategy proposal", "fixed-scope consulting proposal", "organisation-wide strategy work".

Pattern fits when

Engagement is organisation-wide rather than project-anchored
Client wants fixed-price, fixed-scope commitment
Deliverables defined upfront
Clear endpoint (3–6 months, not rolling annual)
Commercial value above or below €9,995 by meaningful margin

Key differences from advisory-proposal

Section 03 lists concrete deliverables, not tabbed layers
Section 04 uses milestones with dates, not phases with tabs
Section 05 replaces Tooling with Team
Section 06 uses fixed-fee or day-rate cards, no credits architecture
Tone shifts from "annual partnership" to "scoped engagement"

dttt-pre-rfp-concept

/mnt/skills/user/dttt-pre-rfp-concept/

Sketch Live

Pre-RFP concept documents that help clients shape what they're asking for before any procurement commitment. Conditional voice throughout — confidence in thinking, appropriate uncertainty about commitments.

Triggers on

"pre-RFP concept", "concept document", "early-stage proposal", "think-piece for [client]", "exploratory document".

Pattern fits when

Client is early-stage, hasn't agreed scope, hasn't issued an RFP
Conversation is exploratory
Client wants help shaping the question
A scoping conversation has happened

Two modes

Mode A · concept only, no indicative cost
Mode B · concept with indicative cost range (never single figure)

Five-section structure (six with Mode B)

01 · The opportunity
02 · How we would think about this
03 · What the work could look like (multiple directions)
04 · A possible engagement rhythm
05 · Where this could go from here
06 · (Mode B only) Indicative resource shape

advisory-hours

/mnt/skills/user/advisory-hours/

Deprecated

Superseded by dttt-advisory-credits in May 2026. The bands architecture is not present in this skill. Retained as historical reference only — do not use for new work.

Family · 02 / 06

Content & voice

The universal voice substrate. DTTT house style, British English conventions, tone rules including the May 2026 advisory-grade settlement.

dttt-content-style

/mnt/skills/user/dttt-content-style/

Live

DTTT house style, voice and domain conventions for any written output — articles, newsletters, landing pages, event copy, partner pieces, reports, member communications, social content. Auto-triggers when context suggests DTTT writing.

Covers

British English conventions
No Oxford comma rule
No em dashes (canonical)
Tone — substantive, accessible, confident without preachy
DTTT-specific terminology
AI Transparency Framework canonical description
Per-content-type conventions (long-form, newsletter, event, partner, member)
Common errors and quick reference checklist
Advisory-grade tone settlement (May 2026) — destination management organisations lowercase, no staccato, no salesy contrasts, no trying-too-hard headers, soften commitments, no personal names in body, no explicit renewal selling

Family · 03 / 06

Page, web & PDF

HTML, web and PDF artefact builders. dttt-page-design is the general-purpose foundation; the rest are surface-specific (internal web, Intercom integration, session tools) or format-specific (PDF, engagement reports).

dttt-page-design

/mnt/skills/user/dttt-page-design/

Live

Professional HTML page design system for client-facing single-page documents. Output is polished HTML deliverables in DTTT's visual language, suitable for sharing with clients and senior stakeholders.

Triggers on

"client proposal", "dashboard", "briefing page", "engagement overview", "professional HTML", "proposal document".

Relationships

Pre-dates the advisory design system. Some overlap with dttt-advisory-design-system — page-design is more general-purpose, advisory-design-system is the specific advisory practice. When in doubt, use advisory-design-system for advisory work.

dttt-engagement-pdf

/mnt/skills/user/dttt-engagement-pdf/

Live

Produce client-facing engagement report PDFs. Encodes hard-won layout rules to prevent page-break and KeepTogether failures.

Triggers on

"create a report card PDF", "build the client PDF", "engagement report for [client]", any Milestone Update requiring a PDF.

Relationships

Called by dttt-advisory-credits (Step 8) for closure deliverables.

dttt-internal-web

/mnt/skills/user/dttt-internal-web/

Live

Build, update and restructure DTTT's internal-facing web surfaces — the design directory at design.thinkdigital.travel, the intranet at internal.thinkdigital.travel, and any future internal hub. Encodes two posture principles: directory-as-roadmap and naming-as-architecture.

Triggers on

"update the design homepage", "add a system to the directory", "build an intranet page", "publish to internal", or any request that touches a page on the two internal surfaces.

Posture principles

Directory as roadmap — Coming Soon entries on the design directory are intentional signals of planned work, not placeholders to be removed
Naming as architecture — function-based system names (e.g. Partner Activations) are preferred over form-based names (e.g. Convenings)
Always patch live HTML; never reconstruct from scratch
Trailing slashes required for sub-page fetches

Relationships

Visual basis shares heritage with dttt-page-design but with a denser, more navigational treatment. Voice from dttt-content-style applies. Skill owns this intranet end-to-end.

dttt-intercom

/mnt/skills/user/dttt-intercom/

Live

Add the DTTT Intercom Messenger to any HTML page, microsite, proposal, session tool, briefing or interactive artefact. Replaces mailto patterns with proper live chat integration.

Triggers on

"add Intercom", "wire up chat", "make it discussable", "let them start a conversation", "add a way to reach us", "branded chat button", or upgrading a previous mailto pattern.

Applies across

Every DTTT surface — proposals, microsites, advisory dashboards, framework pages, session tools, recaps, briefings, internal tools.

leadership-session-tool

/mnt/skills/user/leadership-session-tool/

Live

Build DTTT-style leadership strategy session tools. Two related modes — a live companion used during a 90 to 120 minute leadership discussion, and a rebuilt shareable recap produced afterwards as a permanent record.

Triggers on

"build a session tool for [client]", "produce the recap version", "adapt the leadership session tool", "do a strategy session for [audience]", or any request to convert a live workshop companion into a post-session deliverable.

Two modes

Live companion — used during the session itself, interactive and navigable
Shareable recap — rebuilt afterwards as a permanent record

Applies to

Any client and any topic, not only LVEP work. Single-file interactive HTML following the established DTTT visual language for senior-leadership engagements.

Family · 04 / 06

Future. Destination. Brand. (FDB)

Senior tourism-leadership summit and the X. Awards. One skill for now, covering brand, slides, web and social.

fdb-design

/mnt/skills/user/fdb-design/

Live

Apply the Future. Destination. Brand. visual and verbal design system — DTTT's senior tourism-leadership summit and the X. Awards (merged under a unified mark in 2026).

Triggers on

Requests for FDB-branded slides, mocks, prototypes, marketing pages, social posts, or production code.

Ships with

Brand tokens and Geist font files
Logos and X. Awards lockups
Marketing-site UI kit
16:9 slide templates
Reference social frames

Family · 05 / 06

X. Design Week (XDW)

DTTT's Destination AI Intensive event. Five skills built on a shared brand foundation, covering web, decks, social, copy and the brand itself.

xdw-brand

/mnt/skills/user/xdw-brand/

Live

Brand foundations for XDW 2026 — colour, typography, iconography, logos, surfaces and voice. Foundation skill that all other xdw-* skills assume is loaded.

Relationships

Required by all other xdw-* skills. Canonical voice spec at xdw-brand/references/voice-and-tone.md.

xdw-web

/mnt/skills/user/xdw-web/

Live

XDW web pages, landing pages, microsites and HTML prototypes. Defines surfaces, components (buttons, cards, tiles, badges, dividers), layout patterns and elevation.

Assumes

xdw-brand is loaded.

xdw-presentations

/mnt/skills/user/xdw-presentations/

Live

XDW slide decks — HTML decks, PowerPoint exports, keynote presentations. Slide layouts, title/section/content/quote/stat formats, deck rhythm, and PPTX export guidance.

Assumes

xdw-brand is loaded.

xdw-copy

/mnt/skills/user/xdw-copy/

Live

XDW copy in the brand voice — anything from email subject lines and CTAs to long-form session descriptions, speaker bios, programme blurbs, press releases, partner pitches.

Assumes

xdw-brand is loaded. Canonical voice spec at xdw-brand/references/voice-and-tone.md.

Family · 06 / 06

AI Transparency Framework (ATF)

The framework's brand, voice, methodology and web design system. Used wherever the framework appears, internally or in published work at ai.thinkdigital.travel.

atf-brand

/mnt/skills/user/atf-brand/

Live

Visual brand identity for the AI Transparency Framework. Logos, glyphs, colour tokens, image formats A through E, grade bands. The visual identity for the eight framework entities (TM, PM, EM, CI, MM, CM, WI, DTTT).

Use for

Slide decks, posters, web heroes, certificate covers, report covers, any framework-branded artefact.

atf-web-system

/mnt/skills/user/atf-web-system/

Live

Web design system for ai.thinkdigital.travel and framework pages. Self-assessment forms, results screens, registry tables, dashboards. Defines type pairing (Inter + IBM Plex Serif), grid, component states and the eight bespoke entity glyphs.

atf-voice

/mnt/skills/user/atf-voice/

Live

Framework voice for any text representing the AI Transparency Framework — blog posts, press releases, slide copy, marketing emails, social posts, registry entries, methodology explanations. UK English, no em dashes, no Oxford comma.

atf-methodology

/mnt/skills/user/atf-methodology/

Live

The framework itself. Grading AI involvement, scoring productivity and environmental impact, classifying content integrity, running Maturity / Capability / Wellbeing assessments. The canonical methodology for assessing AI involvement in any deliverable.

Catalogue conventions how to keep this honest

01 How to add a new skill

Build the skill in /mnt/skills/user/{skill-name}/
Include a SKILL.md with frontmatter (name, description)
Add reference files under references/ if needed
Add canonical examples under examples/ if needed
Test triggering — say what you want and check the skill auto-loads
Update this catalogue with the new entry in the appropriate family, including triggers, key sections, and relationships
Move from the Roadmap page if it was pre-flagged
Update the AI/Skills landing page count

02 How to deprecate a skill

Update the skill's frontmatter description to start with "DEPRECATED."
Add a deprecation notice block at the top of SKILL.md pointing at the replacement
Update this catalogue — move the entry to the Deprecated section of its family
Keep the file in place as historical reference; do not delete

Example: advisory-hours was deprecated in May 2026 in favour of dttt-advisory-credits.

03 How to trigger a skill

Skills auto-load based on what's asked. No slash needed. Trigger phrases live in each skill's description frontmatter. If a skill doesn't load when it should:

State the use case clearly — "draft an advisory proposal for X"
Explicitly invoke — "use the dttt-advisory-credits skill"
Combine — "calculate the credits and produce a PDF" loads both

If a skill triggers when it shouldn't, tune the description frontmatter.