internal.thinkdigital.travel/advisory
Branch 03 · Advisory

How the advisory practice runs.

The operational backbone of DTTT's advisory work. Credits architecture, CRM schema, the workflow for producing client reports and dashboards, and the proposal pattern library. The reference everyone uses when logging engagement work, building dashboards or drafting proposals.

Foundation 01
Credits architecture

Advisory time is denominated in credits, not hours. Five activity bands (E to A) determine the credit cost of each hour. Two parallel pools — Advisory Credits for strategic time, Session Credits for workshops and keynotes.

Annual pool
9,000 Advisory · 10 Session
Bands
E · D · C · B · A
Equivalence
9,000 credits = 90 hours at Band C
Skill
dttt-advisory-credits
Foundation 02
CRM schema

One Airtable base holds every advisory record — members, engagements, work blocks and activity types. Credits flow upward through linked tables, so a logged work block updates the member's remaining balance automatically.

Base
appLkX81B97Aunjxm
Tables
4 core tables
Flow
Work Block → Ledger → Member
Reference
airtable-schema.md
01
Credits & bands Coming soon

The credits architecture in detail. Two pools, five bands, activity types, the propose-then-approve workflow for attributing work, and the pro-rata rules for mid-year activations. Everything the team needs to log a session correctly.

/advisory/credits
02
Airtable schema Coming soon

Full schema for the CRM base. Tables, fields, relationships, formula logic and the rules around when each is used. The reference for any work that touches Airtable directly.

/advisory/airtable
03
Reports & dashboards Coming soon

How to produce client-facing engagement reports and live dashboards. The Milestone Update workflow, the propose-then-approve credit logging pattern, and the handover from dttt-advisory-credits to dttt-engagement-pdf.

/advisory/reports
04
Proposal patterns Coming soon

The three proposal patterns and when each fits. Project-anchored Advisory Membership, fixed-scope strategy, pre-RFP concept. Plus the canonical seven-section structure and the credit balance sheet pattern.

/advisory/proposals

Every hour of advisory work is attributed to a band by seniority. Bands determine credit cost, not hourly rate. A 90-hour annual pool fully spent at Band C burns 9,000 credits; the same hours at Band E burn 13,500.

Band Tier Credits / hour Typical work
E Executive 150 / hr Founder-led strategic counsel, board-facing advisory, partnership shaping
D Senior 120 / hr Senior advisory time, framework design, methodology work
C Standard 100 / hr Core advisory time — the default for most engagement work
B Specialist 80 / hr Specialist execution — research, analysis, structured deliverables
A Production 60 / hr Production work — formatting, layout, asset preparation
Work Block Hours × Band credits/hour → Credits Used (auto-calc) Advisory Ledger Engagement-level rollup of all linked Work Blocks Member Member-level sum across all engagements Compared with Allocation → Remaining · % · Hours equivalent 01 · LOG 02 · ROLLUP 03 · BALANCE Logged per work session Per engagement / project Per annual membership

Every Work Block auto-calculates its credit cost. Credits roll up to the engagement (Advisory Ledger), then to the member's annual allocation. The remaining balance is always live.

Members Top of stack

One record per advisory member. Holds the annual Credit Allocation, current Credits Used (rollup from all engagements) and Remaining balance. Pro-rata adjustments for mid-year activations live here.

Advisory Ledger Engagement-level

One record per engagement or project. Linked to a Member. Holds the Job Reference (e.g. FI-2026-006), engagement status, milestones, and a rollup of all linked Work Blocks.

Advisory Work Blocks Per-session detail

One record per work session. Stores hours, the Activity Type linked, and the band attributed. Credits Used auto-calculates from Hours × Band credits/hr. Every log lands here.

Advisory Activity Types Reference

The canonical menu of activity types — workshop, strategic call, document review, async working, others. Each carries a default band. Linked by Work Blocks to enforce consistency.

CRM base
appLkX81B97Aunjxm
Single authoritative Airtable base. app1fN0tuzTW16VYZ (Fáilte Ireland Advisory) is research and programme tracking only — do not log advisory work there.
Annual allocation
9,000 Advisory Credits · 10 Session Credits
Per Advisory Membership per year. Pro-rated for mid-year activations.
Equivalence
9,000 credits = 90 hours at Band C
The reference equivalence cited in proposals. Real spend varies with the mix of bands.
Job reference
MEMBER-YEAR-NNN  e.g. FI-2026-006
Gaps preserved; never renumber. The reference is the engagement's name everywhere downstream.
Credit pricing
€9,995 = one membership · €19,990 = two parallel
The €9,995 figure is the Advisory Membership commercial unit. Two-parallel is the equivalent for two named projects under one annual commitment.
Linked skills
dttt-advisory-credits · dttt-engagement-pdf · dttt-advisory-proposal
Every advisory workflow runs through one of these three skills. See the skills catalogue →