internal.thinkdigital.travel/ai-skills
Branch 02 · AI & Skills

What Claude can do at DTTT, and how we organise the work.

This branch covers two things: the catalogue of every Claude skill we've built, and the methodology behind how we structure work in Claude Projects. Together they're the operating system for how we use AI day to day.

Concept 01
Skills

Loadable capabilities that travel with Claude across every Project. A skill is a folder of structured instructions Claude reads when its triggers fire. Same skill, same behaviour, whether the chat is in BD, Advisory or any client Project.

Scope
Global across all Projects
Trigger
Phrases in the SKILL.md description
Updated
By editing the skill files directly
Example
dttt-advisory-credits
Concept 02
Projects

Persistent workspaces with their own knowledge, memory and chat history. A Project is a container for a distinct stream of work. Knowledge in one Project doesn't bleed into another, which is why we use them deliberately.

Scope
One workspace, scoped context
Trigger
You open the Project to work in it
Updated
By editing Project knowledge files
Example
Advisory | Visit Skåne
01
Skills catalogue Live

Full inventory of every skill currently available, organised by domain. Each entry covers what the skill does, what triggers it, what's inside it, and what it depends on. The source of truth — update here when a skill ships, is materially changed or is deprecated.

/ai-skills/skills
02
Projects methodology Live

How we name, structure and use Claude Projects. When to create a new one, when to retire one, what goes in Project knowledge versus in chats, and the working patterns for switching context. Plus the current Project inventory.

/ai-skills/projects
03
Skills roadmap Live

Gaps surfaced through ongoing work. Skills that should exist but don't yet, what each would do, and what triggered the need. When a roadmap item ships, it moves to the catalogue.

/ai-skills/roadmap

A quick view of every skill we have, grouped by domain. Open the skills catalogue for full detail on each.

Advisory & proposal 05 + 1 deprecated
dttt-advisory-design-system
dttt-advisory-credits
dttt-advisory-proposal
dttt-strategy-proposal sketch
dttt-pre-rfp-concept sketch
advisory-hours deprecated
Content & voice 01 skill
dttt-content-style
Page & PDF 02 skills
dttt-page-design
dttt-engagement-pdf
X. Design Week (XDW) 05 skills
xdw-brand
xdw-web
xdw-presentations
xdw-social
xdw-copy
AI Transparency Framework 04 skills
atf-brand
atf-web-system
atf-voice
atf-methodology
On the roadmap 05 pending
dttt-research-partnership
dttt-rfp-response
dttt-bd-followup
dttt-event-host-proposal
dttt-newsletter
Catalogue convention Skills move; the catalogue tracks.

When a roadmap skill is built, the entry moves out of Roadmap and into the relevant section of the Skills catalogue. When a skill is deprecated, it stays in the catalogue under a Deprecated subsection but is removed from active categories. The catalogue is the source of truth — this landing page mirrors it.

Two naming patterns. [Client/Event] · [Year] for time-bound work that wraps when the engagement or event ends. DTTT · [Production] for standing Projects that don't expire. Keep the convention tight; sprawl is the real cost.

Project Type Notes
Client & Event · time-bound
XDW 2026 Event X. Design Week — Destination AI Intensive
CAMPUS 2026 Event Annual capability-building programme
FRONTIERS 2026 Event Frontiers research event
FDB 2026 Event Future Destinations Brussels
ATM 2026 Event Arabian Travel Market activation
WTM 2026 Event World Travel Market activation
ITB 2027 Event ITB Berlin activation
VisitBritain AI Programme 2026 Client AI programme engagement
Visit Greenland Strategy 2026 Client Strategy engagement
Aruba Tourism Authority 2026 Client Client engagement
Airbnb Rural Tourism Renaissance 2025 Client Research partnership engagement
DTTT · standing
DTTT Production Standing Production work across the business
DTTT Marketing Being created Marketing & communications workstream
DTTT Admin & Logistics Standing Operational admin and logistics
DTTT Research Standing Research workstream

The inventory drifts. The Claude UI is the live source — this table reflects the naming convention agreed May 2026. The standalone Internal | Knowledge System Project (where this intranet is being built) sits outside both categories.